PROTOTYPE · Executes Brand Package v1.1 Section 4 (StoryBrand blueprint) + Section 5 (visual system). Every image is a placeholder for the Month 1 shoot, no stock or AI. ⚑ BLOCKED marks copy pending guarantee terms.

Shire Group builds real wood decks, real stone homes, and beautiful interiors, with real care, built to last.

Real wood decks you'll enjoy for decades.

See your deck in 3D on our first visit. Built by a Madison crew that answers the phone. Not sure what material fits your yard? That's the first thing we'll walk through.

Call us. We answer. 608-658-2297 · Sun Prairie · Madison · Dane County

◉ Real photo — Month 1 shoot Hero: the Karen moment. A couple having coffee on the real wood deck they never used to sit on. Golden hour, people on the deck. Never an empty deck, never stock, never AI.

The problem

Hiring a contractor shouldn't feel like a gamble.

Three contractors come out. One bids. The crew that shows up cuts corners, then stops answering. And the cheap build fades in a few summers. It doesn't have to go that way.

Why homeowners pick Shire

Real materials. Real care. Real people.

Most crews pitch the same deck to everyone. We start with real wood and stone, then help you pick what fits your yard and how you'll actually use it.

01 · Natural materials

Real materials

Real wood and stone first. Wood can be sanded and repaired instead of replaced, so a good deck can be brought back rather than torn out.

02 · Craftsmanship

Craftsmanship

Cut, fit, and finished by hands that care. Work measured in decades, not seasons.

03 · Reliability

Reliability

We answer, we show up, we finish. And if something's off, we own it.

“There was never a point of fear, because every question I had, you could answer.”
Michael, deck client

You're the one who matters here

You've probably been ignored or burned by a contractor.

Your home matters, and it matters to us. We're a Madison-area crew that builds real wood and stone, shows you the plan before we start, and stays reachable the whole way through.

Structural stone

One of only a few crews in Wisconsin building structural stone homes.

Top-rated on Angi

Embed the live Angi rating badge here. No invented star count. ⚑ Pull real

3D preview

See your deck before a board is cut. Screenshot of an actual proposal drawing.

We answer

Most calls returned the same day. Responsiveness clients name unprompted.

◉ Real photo — Month 1 shoot Ben and the crew on a real jobsite. Honest portrait, work clothes, natural light.

⚑ Crew faces need written permission (Travis, Isaac, Chad, John)

Here's how it works

Three steps. That's the whole process.

01

Dream it, see it.

A free site visit. We listen, measure, and show your deck in 3D before a board is cut.

02

We build it.

A crew you'll actually enjoy having around, with materials, price, and timeline in writing. No surprises.

03

Enjoy it for decades.

Real wood, built right, kept beautiful with guaranteed maintenance. ⚑ BLOCKED: guarantee terms

The short version

Shire Group builds real wood decks, real stone homes, and beautiful interiors, with real care, built to last. We work with homeowners in Sun Prairie, Madison, and across Dane County. Most people call us after a rough run with other contractors: bids that never came, calls that were never returned, or a push toward one material without anyone asking what they wanted. We work differently. You get a free site visit and a 3D design of your deck before a board is cut, a written price and timeline, and a crew you'll actually enjoy having in your backyard. From decks to structural stone homes to basement remodels, we build with real wood and stone because they're worth maintaining, and our guaranteed maintenance keeps your deck beautiful year after year. ⚑ BLOCKED: guarantee clause Your home matters. It should be built like it.

Free guide

Top 5 Considerations for Your New Deck

What to check before you sign with any builder, including us. Free, two-minute read.

Repeats once as an exit-intent popup. Per Miller, featuring the lead generator twice lifts sign-ups.

◉ Real photo — Month 1 shoot Guide cover / texture macro. Wood grain or joinery detail. The guide is real; mock the cover from actual jobsite texture.

Proof

What clients say when we're not in the room.

◉ Real project photoMichael's deck.
⚑ Confirm material before any real-wood claim
“It's beautiful. My wife, who is not an outdoor person, has been sitting outside.”
Michael, deck client
◉ Real project photoJoanne's deck and patio. Real client project, no stock.
“You hear horror stories about contractors. None of that ever happened.”
Joanne, deck and patio client
◉ Real project photo3D preview screenshot beside the finished build.
“They actually had 3D drawings in the proposal, so I could see how it would look. I don't recall anybody else giving me a drawing.”
Joanne, deck and patio client

Quotes are verbatim from the Proof Library. Each client confirms final wording before print or paid. Joanne is first name only.

Reviews

Look us up before you call.

We'd rather you check. Everything below is public, on platforms we don't control.

—.—
AngiRating and review count ⚑ Pull live
—.—
GoogleRating and review count ⚑ Pull live
Verified badges onlyEmbed official widgets, never typed numbers
Real review text goes here, verbatim as the reviewer published it. Do not edit for length or tone.
Name as publishedAngi
Pick reviews that name responsiveness, since that's the promise the brand is built on.
Name as publishedGoogle
Pick one that mentions the 3D drawing, one that mentions the crew, one that mentions cleanup.
Name as publishedAngi
Short beats long. Three sentences maximum per card, and never trim mid-thought to fit.
Name as publishedGoogle
Include at least one that mentions a problem Shire fixed. Perfect-only walls read as filtered.
Name as publishedAngi
Mix stone and remodel reviews in, not just decks. It proves the range without a claim.
Name as publishedGoogle

Public reviews, quoted verbatim with the reviewer's published name. ⚑ Confirm republishing terms for each platform

Our work

Decks, stone, and interiors we've actually built.

Real projects around Dane County. No renderings, no stock, no borrowed photos.

◉ Real photo Hero deck, wide. Full build in evening light, people using it.
◉ Real photo Joinery macro. Detail that shows the cut quality.
◉ Real photo Before / after pair. Bare patio to finished deck.
◉ Real photo Stone exterior. Frost or low sun on the stone face.
◉ Real photo Interior remodel. Finished basement or kitchen.

Teaser only. The full gallery lives on /our-work so the homepage stays a story, not a portfolio scroll. ⚑ Needs an expanded shoot list

◉ Real photo — Month 1 shoot One striking stone home exterior. Wisconsin weather welcome: frost or long evening light on stone. This is the proof of mastery.

The proof of mastery

We also build structural stone homes, as one of only a few crews in Wisconsin that can.

If they can build that, they can certainly build your deck.